The key to this complex and challenging project was keeping on top of every detail. With fashion shoots that took us all around the world, meticulously planning every aspect was critical to successfully creating some of the most iconic imagery this leading e-retailer has ever produced.
internal brand development |
Combining strong imagery with modern typestyles, and embracing a more editorial look and feel, we took a catalogue company with a one size fits all approach and rejuvenated it with a targeted responsive editorial strategy. Our creative, refreshing ideas allowed this marketplace mainstay to trade in a more modern way that moves fast and is easily adaptable. Collaborating with international fashion brands to create strong brand stories, giving this online department store a fresh and iconic look and feel.
environmental design |
The brief was to produce a digital environment which allowed the customer to feel comfortable and at home, but supplied a functionality to work. Our truly innovative solution utilised simple, clean typography, strong architecture forms and inspired lighting techniques to create a friendly and engaging environment.
Even though Very has transitioned from a large catalogue business to a leading e-retailer, smaller targeted brochures are still a vital part of their sales strategy, combined with a fresh, fashion-forward website. Using aspirational imagery, clean type, and an expressive and chatty tone of voice brought this mainstream brand to a new generation.