We did it all for this project, from foot to floor space! Our first step was to update the photographic style and develop a typestyle that sat comfortably with the brand. Next was to create online and offline campaigns that pushed the brand forward, as well as developing a new look and feel for all their stores. We even created an internal photographic studio to make the project even more streamlined.
The creation of their online seasonal campaign began with giving them an updated photographic style that would bring them bang up to date. Rolling that out across multiple digital channels such as their website, social media platforms and email communications developed a cohesive and attractive online presence.
As well as developing a brand and creating a range of products to showcase their range, it was exciting to be given the opportunity to add interior design to the extensive brief. Imagining a new look and feel for all their stores included everything from window displays to furniture designs.