As part of an exciting brand update, our aim for this project was to take a commodity product and turn it into a style icon. By creating focused imagery and combining it with strong typography, we produced a modern, fresh identity for the products that every wardrobe needs.
By establishing that the new brand would be bold, young and playful we had the foundations to build a strong identity across the print and digital platforms. Our use of a punchy colour palette and eye-catching graphics reflected the new identity to a tee.
Video content is an essential element to support any modern marketing campaign and we were thrilled to produce, direct and edit several that were used across all social media channels as well as forming the basis of their brand-focused website.