From new beginnings we developed the perfect signature that propelled this children's wear brand from our client's initial vision to Vogue in less than 12 months. Using beautiful typography and a soft, subtle colour palette, the visual identity grew into something we could all be proud of.

packaging |

Just like children, our packaging design was bright and playful, thanks to the strong use of the logotype, tagline and brand mark, combined with our carefully considered colour palette.

digital |

It was our pleasure to follow up the beautiful brand guidelines with a full digital suite that combined the distinctive look and feel with strong UX/UI. Continuing the coherence through all digital communications, such as web, email and social media, is vital to any successful identity.

still life photography |

Pairing the new consistent colour palette with a simple and clean photography style kept all imagery focused on the products, while elevating them with a high-end look and feel that perfectly complemented the brand.

model photography |

Focusing on the fun and playfulness, it was a joy to create a portfolio of images that could bring a smile to anyone's face. Engaging with the children and keeping them entertained during the photography shoots meant the results exceeded all expectations.