Shopping is no longer simply something people have to do. It has shifted into more of an entertainment experience, where shoppers want to be engaged and companies want to build loyalty and lifelong relationships with their customers.
Creating a wide variety of internal and external documents began with reviewing their brand guidelines to make them more engaging for staff and customers alike. Their Architecture and Environment Design Manual involved developing a design language that covered everything from interior design specs to graphics.
Developing the brand also involved establishing a new, attractive photographic style that showed off a range of party shots that any host could aspire to. As well as being used for printed catalogues, the corresponding point of sale items resulted in a refreshed interior design for the stores too.
Following on from our creative brand inspirations throughout their printed publications and highly successful photography shoots, we were able to roll out the same clear identity for their entire cosmetics range. Producing crisp imagery and refreshing the design of their in-store cosmetic counters rounded off the project perfectly.