Focusing on the company's ecological credentials was an important instruction in this brief. Even though their clothing is fashionably understated, a strong brand identity was still called for. By designing a punchier layout and typography we were able to move the brand forward and still show their ethical background.
Working closely with our client, we scripted, storyboarded, edited and produced a full range of video content. With the aim of attracting customers towards a more ecologically-aware marketplace, the content showcases their range of fashionably ethical clothing.
Obviously, with the focus of this project being the ecological credentials that the company is known for, we were careful to keep our carbon footprint low by shooting locally and avoiding as much travel as possible.