Branding & Collateral
Liverpool legends, former players was set up by the legends of one of the biggest football clubs in the world (and this coming from an Evertonion) . Its aim is to give back to the players who require their help and the community that supports and supported those legends over many years.
It was important that the brand be simple and clear without sacrificing engagement to the community it serves. Ultimately, the creative and design was used to create an iconic image of the famous players of the past. Those legends will now stand as the cornerstone of the brand.